Zee Cinema Movie Channel

Watch Zee TV Hindi Channel Live

2009-01-13T19:33:00.000-08:00

Watch Live Zee TV Online For Free | Live Zee TV | Zee TV Online

2008-12-05T19:13:00.000-08:00

Zee Cine Awards 2008 - Saif Ali Khan Performance

2008-07-04T00:03:00.001-07:00

Zee Cine Awards 2008 17th May 08 Part 16

2008-07-04T00:03:00.000-07:00

Gold Rush - A Women's only Game Show back again on Zee Telugu

2008-06-02T07:11:00.000-07:00

Gold Rush which rocked on the Telugu TV screens in the year 2005 is back again with the same successful Host Udaya Bhanu and with fresh n Entertaining Rounds. It will enthrall Telugu Audiences from 2nd June every Mon - Thu 7.30 PM onwards.

The fascination of women with gold needs no re-iteration. It’s been the same ever since the mankind discovered this precious yellow metal. The same continues even to this day. That the demand for the yellow metal has not decreased despite the ever rising costs is testimony to this very fact. Capitalizing on this fascination and converting it into a game-show exclusively for women is – GOLD RUSH.

The USP for the show is that winning and owning gold is extremely simple. It’s the women who can decide how much they want to win and go for it. The mechanism of participating and winning is made extremely innovative and full of fun, thus making it an engrossing television show.

Until now women had to watch only sob stories in the guise of serials. Now they have another option. They no longer have to be just the audience. They can be seen on screen and win loads of gold in the process.

GOLD RUSH as a television show format has been developed around providing thirty minutes of pure entertainment to the television audience. Everyone in the studio audience has an equal chance of being able to win gold – totaling upto 100 grams. The challenge of winning 100 grams of gold is spread over five different segments or rounds. This will be the same for everyone. Every one is equal and every one stands an equal chance of winning 100 grams of gold.

Out of the 20 women who have been selected and invited to be the studio audience, the anchor picks up the name of one woman who will join her on stage and in the golden seat. This lucky woman is given one gram gold straightaway. She gets to keep this gram of gold, irrespective of her performance on the show. The participant thus coming to the golden seat now enters the round – 1.

ROUND – 1

The woman participant who has reached the golden seat gets asked 3 simple questions. These questions could be from – Mythology, films, Household or even about Andhra Pradesh. In order to make them winners and also to whet their appetite for more gold, these questions would be very simple.
The participant has to correctly answer all three questions to advance into the next round. She also has the option of quitting the game at any stage of this round but not after she asks for the next question.
Each right answer fetches her 3 grams of gold. i.e. 3*3gms = 9gms

ROUND – 2

Here the participant has to rely on her sense of touch and identify three objects / items placed before her. The catch here is that she cannot see these items. To get through this round too the participant has to identify all three items correctly.
Every right answer fetches her 5 grams of gold. i.e. 3*5gms = 15gms

ROUND – 3

The participant who gets to round three considers herself lucky and so now has the option of playing a small game which involves luck. This could be a roll of dice after selection of the exact number; the exact colour of a card or some such activity. She will have three attempts at getting it right.
Once she gets this right she wins 25 grams of gold. i.e. 1*25gms = 25gms

ROUND – 4

In this round the participant has to randomly pick a card from amongst others. Each card is a LIST of items in random order. She is given a minute to study the card and memorise the list. She then has to recall the entire list and give it back verbally to the anchor and the studio audience.
Should she get a predetermined number of correct answers, she advances into the next round. Every correct answer fetches the participant 2 grams of gold. Once she gets the entire list right, the anchor gives her a bonus option. The bonus question will be just that. The anchor asks the participant to correctly name the item that’s say seventh on the list. Should the participant get it right, she gets an additional 5 grams of gold. i.e. 25gms

ROUND – 5

In this round, the participant can choose her favourite topic from among the list of topics for our show say mythology, films, household etc. The participant is then asked 5 questions on this given topic and every question she gets right fetches her 5 grams of gold. i.e. 5*5gms = 25gms

In this manner, each participant who comes into the golden seat has the chance to win a hundred grams of gold.
Every Friday a Celebrity will take part in the show.
Tentative shooting dates are 17th, 18th and 19th of May.
Schedule to telecast from June 2nd at 7.30 pm.

GENERAL RULES

The selection to the golden seat will be by draw of lots from among the studio audience.
The participant can decide whether she continues to play or resign from the game.
The decision to resign has to be made before she asks for the next question or move into the next round.
Should the participant decide to resign she gets to keep all the gold she won till then.
Should the participant ask for a question or move into the next round and then get an answer or activity wrong, she gets eliminated and gets to keep only the gold that she won till the end of the earlier round.
Participants who want to continue into the next rounds will be allowed to do so and be rolled over into the subsequent episode.

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Zee Cinema's strategy to lure home-bound movie watchers

2008-05-07T23:47:00.000-07:00

CHOOSING film themes suited for family viewing, Zee Cinema's strategy lies in segregating theatre-goers and home-bound watchers of movies.

According to Mr Bharat Ranga, Business Head, Zee Cinema, "Watching films is based on choice and the kind of company one has while watching a film. We know the kind of people and company they keep while watching films at home and that has been the key strategy while choosing the films we show on the channel.''

Considering there is enough clutter in the movie watching space on television, selection of films to cater to the home-viewing audience is the key to retaining them.

Being the first movie channel to screen 24-hour Hindi films, Zee Cinema has seen increasing competition in recent times especially with Star Gold beefing up its offerings in this space.

Claims Mr Ranga, "Competition helps you improve your product. In the past ten years, we have had an easy run of almost six years being the single channel in the category of Hindi films. However, in the last four years we have been paying closer attention to competition and have been testing audience behaviour to figure out what will work for us.''

After conducting adequate research on consumer behaviour, the channel has deciphered that audiences have different consumption patterns while watching cinema at home.

Catering to family audiences, Zee Cinema has been clubbing its films under specific themes like the recently held Shaniwar Ki Raat Amitabh Ke saath, the popular Amitabh Bachchan movie festival on Saturday nights. Besides, the channel has also been relying on ground level promotions to attract audiences. For instance, two days prior to the telecast of Amitabh Bachchan's Coolie, all the coolies in Mumbai, Kolkata, New Delhi, Ahmedabad and Lucknow were invited to participate in games such as dart throwing, target shooting, the target being the villain of the film.

The breaks in the channel are also being utilised to generate more interest for its viewers. "We want to show the old films in a new way. The purpose is to give the viewers a new reason to watch these old blockbusters,'' says Mr Venugopal Iyengar, Deputy Vice-President, Marketing, Zee Cinema.

Zee Cinema

2008-05-07T23:13:00.000-07:00

Launched in April in the year 1995, Zee Cinema was the first Hindi movie channel of India. Since then the channel has come a long way and moved strength-to-strength, reaching Hindi movies fans all over Asia, the UK and the US. Zee Cinema is broadcast 24-hours a day satellite television channel and broadcasts six movies a day and other film-based programming. Formerly a tie-up with Star, Zee networks now own it. It reaches more than 75% of the Cable & Satellite households across India. Zee Cinema garners strong viewership in the morning, afternoon and evening time bands as well as the night slot, making it a complete movie channel for all sections of the audience.

With a reach of more than 120 countries and more than 350 million viewers globally, Zee Network has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. The company seeks to address the entertainment and information needs of South Asians spread across the globe. Zee boasts its presence in all major markets in the world, including Asia Pacific, the Middle East, the United Kingdom, the United States of America, Africa, the Caribbean Islands and Canada.

The core proposition of Zee Cinema has always been to offer the best Hindi films to the viewer, from its extensive library of more than 3,000 titles. Many of Zee Cinema`s high appeal genre movies, such as action adventure, thrillers and comedies are presented in festivals and special features specifically designed to appeal to movie lovers. Zee Cinema is available on Dish network in the USA.

sholeyIn the year 2004 Zee Cinema was rejuvenated with a new and contemporary look. To add a little fizz to its old look, zee cinema also produced a two-minute film - a spoof on films like Sholay and Shekhar Kapoor`s Bandit Queen - called Paap Ka Anth and Zee cinema published it like a normal Hindi feature film and released the two-minuter in 75 theatres across 45 cities in the country. This spoof was done only to cater the change in customer`s taste and viewers feedback and it was a huge hit. Zee has also launched three niche channels -- Premiere Cinema, Action Cinema and Classic Cinema.

Choosing film themes suited for family viewing, Zee Cinema`s strategy lies in segregating theatregoers and homebound watchers of movies. Zee Cinema has seen increasing competition in recent times especially with Star Gold. Catering to family audiences, Zee Shaniwar Ki Raat Amitabh Ke saath - CoolieCinema has been clubbing its films under specific themes like the recently held Shaniwar Ki Raat Amitabh Ke saath, the popular Amitabh Bachchan movie festival on Saturday nights. Besides, the channel has also been banking upon ground level promotions to attract audiences. For instance, two days prior to the telecast of Amitabh Bachchan`s Coolie, all the coolies in Mumbai, Kolkata, New Delhi, Ahmedabad and Lucknow were invited to participate in games such as dart throwing, target shooting, the target being the villain of the film.

Zee channel intends to reach across French speaking countries in rest of Africa. Zee also plans to use French sub-titles for its channels- Zee TV and Zee Cinema. The channel has introduced its sub-titled or dubbed services in Indonesia, Malaysia, Russia, and the Middle East.

Zee Action, Zee Classic and Zee Premier
Zee action is a 24-hour movie channel, which is dedicated to showing Bollywood action films, both new as well as old films.

Zee ClassicZee classic, as the name suggests currently shows all black and white classic old films from Bollywood. This channel has plans to show movies post the era when sound came to India. Zee had already a channel, Zee Cinema that aired all types of movies. This was the first channel in India, which aired only classic and sometimes award winning, touching movies from the Bollywood domain. Industry sources estimate that Zee could have doled out anything between Rs 1 crore and Rs 3 crore for an average movie as it had tough competition from Star Gold.

Zee Premier channel is a 24-hour movie channel featuring the latest movies from the world of Bollywood. This channel was launched in the year 2005 as channel 7. Three of these channels are niche channels aiming at separate target audiences. While Zee action aims at the action movie buffs, zee classic aims at our vintage audiences and Zee Premier aims at the younger generation of our nation.

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Aishwarya Rai Bachchan talks about Abhishek & in-laws

2008-04-28T01:18:00.000-07:00

Amitabh welcomes aishwarya on her return

2008-04-28T01:17:00.000-07:00

Go To Home Zee Cinema Movie Channel

Zee Cinema- Amitabh SuperFan

2008-04-28T01:15:00.000-07:00

Pawan Amitabh's Superfan 3...pawan sharma amitabh pipalwa ladnun noida infogain stingray xansa

Go to Home : Zee Cinema Movie Channel

Zee Cinema

2008-04-26T03:38:00.000-07:00

A Television promo for the channel Zee Cinema. Its a spoof....film televison commercial corporate shorts comedy bollywood

Dubai lifestyle award in Zee Cinema awards, India News Video

2008-04-26T03:36:00.000-07:00

Flamenco dancers enthrall audience in India, Dubai Lifestyle award instituted in Zee cine awards, Fatigue as dangerous as alcohol, eunuchs to propagate social welfare schemes. For Flamenco dancers enthrall audience in India, Dubai Lifestyle award
instituted in Zee cine awards, Fatigue as dangerous as alcohol, eunuchs to
propagate social welfare schemes. For more log on to www.headlinesindia.com (more)

Taare Zameen Par - Zee Cinema (Meri Duniya Contest)

2008-04-26T03:34:00.000-07:00

Zee Cinema and Aamir Khan celebrate the spirit of chilhood...Zee Cinema Aamir Khan Taare Zameen Par Meri Duniya Contest

SALMAN and KATRINA - Zee cinema awards 2007

2008-04-26T03:32:00.000-07:00

Salman and Katrina present best film award for the Zee Cine Awards 2007...Salman Khan Katrina Kaif Zee cinema awards 2007 best picture

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